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Privacy Policy

Last updated: August 23, 2026

Summary: We only collect the personal information we need to add you to the F45 West Seattle Insiders list and to tell you about our studio opening. We do not sell your personal information. We do not share your mobile phone number or your SMS consent with any third party or affiliate for marketing or promotional purposes.

This Privacy Policy describes how NW Functional Fitness LLC, doing business as F45 Training West Seattle ("F45 Training West Seattle," "we," "us"), collects, uses, and discloses personal information in connection with this website and our pre-sale Insiders list (the "Services"). NW Functional Fitness LLC is the controller of the personal information processed through the Services.

I. Information we collect

  • Insiders list information: first and last name, email address, mobile phone number, and your consent choices.
  • Consent records: the exact consent language shown to you, the date and time you submitted the form, the page you submitted it from, your IP address, and your browser user agent. We keep these records to document express written consent as required by telecommunications rules.
  • Marketing attribution: campaign parameters (such as utm_source and utm_campaign) contained in the link you used to reach the site.
  • Technical information: IP address, browser type, device information, pages viewed, and similar log data collected automatically when you use the Services.

II. How we use information

  • To add you to the Insiders list and confirm your sign-up.
  • To send you text messages and email about pre-sale pricing, the Founding Membership release, opening updates, promotions, and events — only where you have opted in.
  • To respond to your questions and follow up about membership.
  • To operate, maintain, secure, and improve the Services.
  • To keep records of consent and opt-out requests and to comply with our legal obligations.

III. How we share information

  • Service providers: we use vendors that host our website and database, route our automation, and deliver our email and text messages on our behalf. They may only process your information to provide those services to us and are bound by contract.
  • Legal and safety: to comply with law, respond to lawful requests, or protect the rights, property, or safety of NW Functional Fitness LLC, our members, or others.
  • Business transfers: in connection with a merger, acquisition, financing, or sale of assets.

We do not sell your personal information. No mobile information will be sold, rented, or shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent are not shared with any third party for marketing purposes. Sharing with the service providers described above is limited to delivering the messages you asked to receive.

IV. Text messaging

SMS consent is collected on its own, never pre-checked, and is not a condition of any purchase. Message and data rates may apply and message frequency varies. Reply HELP for help or STOP to cancel at any time. Full details are in our SMS Terms & Conditions.

V. Cookies and tracking

We use a small number of strictly necessary cookies to operate the Services, and we may use limited analytics and advertising measurement to understand how people find this page. You can control cookies through your browser settings.

VI. Children

The Services are not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us personal information, contact us and we will delete it.

VII. Your privacy rights

Depending on where you live — including under the Washington My Health My Data Act and similar state laws — you may have the right to access, correct, delete, or obtain a copy of your personal information, to opt out of certain processing, and to appeal our decision. To exercise these rights, email westseattle@f45training.com or call 206-222-3457. We may need to verify your identity first, and we will not discriminate against you for exercising your rights.

VIII. Data retention

We retain Insiders list information for as long as you remain on the list and for a reasonable period afterward to honor opt-outs and to document consent, then delete or anonymize it. Consent and opt-out records may be retained longer where required to demonstrate compliance.

IX. Security

We use commercially reasonable administrative, technical, and physical safeguards, including encryption in transit, access controls, and row-level database security. No system is perfectly secure, and we cannot guarantee absolute security.

X. International users

The Services are operated from the United States. If you access the Services from outside the U.S., your information will be transferred to and processed in the U.S.

XI. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date above reflects the most recent revision, and material changes will be communicated through the Services.

XII. Contact us

NW Functional Fitness LLC d/b/a F45 Training West Seattle · westseattle@f45training.com · 206-222-3457 · Studio address coming soon — West Seattle, WA